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Selling DIY grout restoration on LI using DIY sales plan

Quick ReadMichael Stracuzza, president of Grout Shield Distributors of Bay Shore, demonstrated his grout restoration product on the DIY Network, and follows up with his own sales calls on Long Island.

Michael Stracuzza shows off his grout seal on

Photo credit: Steve Pfost | Michael Stracuzza shows off his grout seal on a sidewalk at his Bay Shore shop. Sales now exceed $800,000 a year. (Sept. 19, 2011)

When Michael Stracuzza got a call from DIY Network producers to use his grout restoration product on a show, he opted against shipping it and instead offered to fly to California and demonstrate the product himself.

The result was that Stracuzza, president of Grout Shield Distributors in Bay Shore, got to appear on DIY's "Hollywood Hi-Tech" in August in a project converting a ...

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