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White House Black Market launches Inaugural Dress Collection

First lady Michelle Obama wears a White House

First lady Michelle Obama wears a White House Black Market Dress, $148, on “The View." (June 18, 2008) (Credit: AP)

Inauguration Day is approaching, and as usual the fashion world has its eyes on what first lady Michelle Obama will wear.

While it's likely the all-American style icon will opt for a high-end designer frock for the big event, White House Black Market is ready and waiting with more affordable options, just in case.

Obama set off a buying frenzy when she appeared on “The View” in a black and white floral dress from the store that retailed for $148 in June 2008 (pictured above).

Now, White House Black Market is launching a limited-edition inaugural-inspired dress collection with the slogan “From Our White House to Yours.”

The collection features nine first lady-like looks ranging from one-shoulder, beaded cocktail dresses to chiffon gowns for $250-300. Though they will only hit Washington D.C., stores, they are being sold online at whitehouseblackmarket.com

To view the collection, click here.