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Startups play matchmaker to challenge mutual funds

Published: November 25, 2009 4:32 PM
By The Associated Press  MARK JEWELL (AP Personal Finance Writer)

Quick ReadUpstart mutual fund challengers play matchmaker, connecting small investors with experts

BOSTON (AP) — If you're unhappy with your mutual fund, you can easily find another. After all, there are nearly 8,000 to choose from.

But is that thinking too narrow? That's the case a couple startups are trying to make.

Companies like Covestor Investment Management and kaChing are betting they can tap into the disenchantment of a select group committed enough to do the investment homework...

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