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Steinbrenner's Yanks: Most valuable franchise in U.S.

This Oct. 21, 1981, file photo shows New

Photo credit: AP | This Oct. 21, 1981, file photo shows New York Yankees owner George Steinbrenner working at his desk at Yankee Stadium in New York, before Game 2 of the World Series. On the wall behind Steinbrenner is an autographed photo of Cary Grant. A person close to George Steinbrenner says the Yankees owner died Tuesday morning, July 13, 2010.

As anyone who's seen the iconic New York Yankees hat on the streets of Paris or Sydney knows, the franchise under George Steinbrenner was a success far beyond the corner of East 161st Street and River Avenue in the Bronx.

"He bought the team for $10 million" in 1973, said Bruce Johnson, a sports economist at Centre College in Kentucky. "Now they're probably the most valuable franchise in professional...

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