Amazon unveils 4 new Kindle Fire models

Amazon chief executive Jeff Bezos unveiled the first

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Amazon chief executive Jeff Bezos unveiled the first Kindle Fire on Sept. 28, 2011. The price tag was $199, about half the price of the cheapest iPad now available. (Sept. 28, 2011) (Credit: AP)

SANTA MONICA, Calif. -- Amazon unveiled four new Kindle Fire tablet computers Thursday, including ones with larger color screens, as the online retailer steps up competition with Apple ahead of the holiday shopping season.

Amazon.com Inc. showed off the larger Kindle Fire with a high-definition display amid expectations that Apple Inc. will introduce a smaller iPad as early as next week.

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