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Craig Federighi, senior vice president of Software Engineering (Credit: Getty Images)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage during a new product announcement in San Francisco. (Oct. 22, 2013)

Apple iPad Air, iPad mini Retina, new Macs unveiled

Apple unveiled a new iPad and iPad mini at a media event Oct. 22, 2013 in San Francisco.

A pedestrian passes an Apple logo shortly before
(Credit: Bloomberg News)

A pedestrian passes an Apple logo shortly before the start of an Apple Inc. press event at Yerba Buena Center in San Francisco. (Oct. 22, 2013)

Apple CEO Tim Cook speaks during an Apple
(Credit: Getty Images)

Apple CEO Tim Cook speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Craig Federighi, senior vice president of Software Engineering
(Credit: AP)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage during a new product announcement in San Francisco. (Oct. 22, 2013)

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Craig Federighi, senior vice president of Software Engineering
(Credit: Getty Justin Sullivan)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage during a new product announcement in San Francisco. (Oct. 22, 2013)

Craig Federighi, senior vice president of Software Engineering
(Credit: Getty Images)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage during a new product announcement in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing at
(Credit: Getty Images)

Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing Phil
(Credit: Getty Images)

Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing Phil
(Credit: Getty Images)

Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

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Apple Senior Vice President of Worldwide Marketing Phil
(Credit: Getty Images)

Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new Mac Pro during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing at
(Credit: Getty Images)

Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple CEO Tim Cook speaks during an Apple
(Credit: Getty Images)

Apple CEO Tim Cook speaks during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Phil Schiller, Apple's senior vice president of worldwide
(Credit: AP)

Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the new iPad Air in San Francisco. (Oct. 22, 2013)

Apple CEO Tim Cook holds the new iPad
(Credit: Getty Images)

Apple CEO Tim Cook holds the new iPad Air during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

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Apple Senior Vice President of Worldwide Marketing Phil
(Credit: Getty Images)

Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iPad Air during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple Senior Vice President of Worldwide Marketing Phil
(Credit: Getty Images)

Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iPad Air during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco. (Oct. 22, 2013)

Apple's new iPad Air, left, and iPad Mini
(Credit: AFP / Getty Images)

Apple's new iPad Air, left, and iPad Mini tablets are seen in San Francisco. (Oct. 22, 2013)

An Apple employee demonstrates the new Mac Pro
(Credit: AP)

An Apple employee demonstrates the new Mac Pro desktop computer in San Francisco. (Oct. 22, 2013)

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