Apple honcho Steve Jobs Monday unveiled the latest version of the iPhone, with a 5-megapixel video camera that can record HD video and allows video phone calls.

The iPhone 4, unveiled at the Apple Worldwide Developers Conference in San Francisco and on sale June 24, also can run new video editing software. The device, which runs on an Apple chip, uses a new display technology to produce sharper text and images.

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Analyst Ross Rubin, of The NPD Group, based in Port Washington, said, "As usual, Apple is showing off a combination of hardware innovation and software innovation." Referring to the video editing program, he said, "The new iMovie application really brings video editing on a handset to a level that has not been possible before."

Rubin said the FaceTime application, using the front-facing camera and a faster processor, would make videoconferencing more feasible, but noted it was only available over Wi-Fi at first and not on 3G networks. "In contrast, the videoconferencing on the new Sprint EVO 4G does work over cellular connections and are a showcase feature for Sprint's 4G network," he said.

The advertised longer battery life sounded appealing to Andrew Lallos, 24, of Franklin Square, who got rid of his iPhone 3GS after finding its battery life inadequate and switched to a BlackBerry. "I'm going back after what I saw," he said. "I don't think [Google's] Android's going to be able to compete with this."

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Developer Stephen Orelli said he was pleased that Apple seemed to address demands for features from users. "You can talk to someone face to face," he said of the video calling feature.

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Orelli, 25, president of Huntington-based Sobits, said the new gyroscope - which senses the user rotating - would add another dimension to gaming. He said his company may seek to update one of its games to make use of the gyroscope "and add more involvement, a better experience for the user." He said that he was looking forward to "seeing some of these features added to the iPad."