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Bionic mannequins spy on shoppers to boost luxury sales

Published: November 20, 2012 8:27 AM
By BLOOMBERG NEWS

The girl with the faraway eyes wearing the

Photo credit: Nicholas Roberts, 2009 | The girl with the faraway eyes wearing the latest fashions may be keeping an eye on customers, too. Retailers, especially high-end retailers, are using their mannequins to evaluate customers to improve marketing.

Store mannequins are meant to catch your eye. Soon you may catch theirs.

Benetton Group SpA is among fashion brands deploying mannequins equipped with technology used to identify criminals at airports to watch over shoppers in their stores.

Retailers are introducing the EyeSee, sold by Italian mannequin maker Almax SpA, to glean data on customers much as online merchants are able to...

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