Research in Motion offered investors a ray of hope on Tuesday, announcing an unexpected jump in subscriber numbers that sent its shares up 5 percent, even as the embattled BlackBerry maker worked hard to drum up enthusiasm for its new BB10 devices.
RIM is now attempting to reinvent itself through the launch of new line of totally revamped smartphones that will run on the new BlackBerry 10, or BB10, operating system. In an attempt to create a buzz around the new devices, RIM gave developers at a gathering Tuesday in San Jose, California, a sneak peek at the smartphone and its features.
At the event, the company also announced that its BlackBerry subscriber base has risen to 80 million from the 78 million it reported earlier this year, surprising many on Wall Street and sparking a jump in the company’s beleaguered share price.
In recent months, RIM has been completely focused on the launch its new line of revamped devices. In the meantime, its aging line-up of smartphones in the market have struggled to compete against the recently launched iPhone 5 and a slew of new Android devices. Most analysts had expected RIM to begin losing subscribers in the recently ended quarter, for the first time in its history.
RIM Chief Executive Thorsten Heins, addressing the gathering of developers on Tuesday, said that despite challenges RIM was able to add subscribers in the quarter ended Sept. 1.
The company’s Nasdaq-listed shares rose 5.9 percent to $6.68 in afternoon trading, following the announcement. Its Toronto-listed shares rose by a similar level to C$6.54. RIM’s stock is currently hovering around 9-year lows on both the Nasdaq and Toronto Stock Exchange. At its peak, in 2008, RIM stock changed hands at around $140 a share.
Even as it has ceded ground in the crucial North American market, RIM still has been able to lure buyers with its lower-end devices in emerging markets, where consumers are much more price conscious and where the much-admired BlackBerry messaging platform gives it a big edge.
Growth from last quarter’s base of roughly 78 million users, however, may come at a price, with gains skewed toward lower-end devices. This could hurt the closely watched average selling price for BlackBerry devices.
RIM will be announcing results for its fiscal second-quarter on Thursday.
Heins said the company is also getting positive feedback on its new BlackBerry 10 devices from the carriers that have had previews of the new smartphones.
“We are making believers out of our partners. We are making believers out of those who had previously written BlackBerry off,” Heins said.
“BlackBerry 10 is our most important launch ever. And it is the most exciting launch I have ever led in my career,” he said.
The BB10 devices, set to be launched in early 2013, will run on a new operating system that RIM says will offer a faster and smoother user interface, and a better platform for apps that are critical to a smartphone’s success.
At an extended demonstration, RIM executives showed off the new devices’ ’flow’ and ’peek’ features, which enable users to access important features without leaving the current application or to move quickly to another function.
Bellevue, Washington-based developer Neeraj Chawla said he was impressed with some of the user interface concepts such as “flow” and “peek,” and the easy movement between apps in the new BB10.
“They will need some time to reinvigorate the market, but I do see enough underpinnings that it will come,” Chawla said on BlackBerry’s turnaround. “Don’t write them off yet.” Most of the developers in the conference carried multiple phones, including an iPhone, a BlackBerry or an Android phone.
CCS Insight mobile analyst John Jackson, who was also at the event, said he thinks RIM’s new BB10 operating system is gaining traction with developers and he believes it will offer users a unique experience.
“The question now is whether the devices will be sufficiently competitive and that is in no small way a function of RIM’s ability to spend massive marketing dollars to cut through the competitive noise,” said Jackson.