Facebook buys Microsoft's Atlas Advertiser Suite
Photo credit: AP | The Facebook logo is shown on a computer screen in Berlin in this file photo. (Feb. 1, 2012)
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Facebook Inc. said it will acquire Microsoft Corp.’s Atlas Advertiser Suite business, adding campaign-measurement tools that help it step up competition with Google Inc. for online-display advertisements.
The team from Atlas will remain in Seattle, where the business is based, Menlo Park, California-based Facebook said in a blog posting Thursday. Atlas tools help companies choose and place...