MacBook Pro price drops despite faster processor

An Apple MacBook Pro is shown in this

An Apple MacBook Pro is shown in this undated file photo. Photo Credit: Handout

advertisement | advertise on newsday

Apple Inc. introduced more affordable versions of the MacBook with faster processors as the company works to woo price-conscious consumers amid slumping sales in the personal-computer market.

A 13-inch MacBook Pro with a high-resolution retina display and 128 gigabytes of flash storage goes on sale Wednesday in the Apple Online Store for $1,499, the company based in  Cupertino, Calif. said in a statement. A model with a 2.6 gigahertz processor and 256 gigabytes of flash will cost $1,699 -- the same price Apple announced in October for a slower machine with half the storage.

Worldwide PC shipments declined 3.2 percent last year as consumers and retailers shifted to tablets and smartphones, according to researcher IDC, after a 1.7 percent gain in 2011. Apple’s latest MacBook lineup is part of a push to make products thinner and smaller without sacrificing performance.

Apple also said it will sell a 13-inch MacBook Air with 256 gigabytes of flash for $1,399, a $100 discount off the price the company announced in June.

The 15-inch MacBook Pro with a retina display now has a faster 2.4 gigahertz quad-core processor, while a version with more features comes with 2.7 gigahertz and 16 gigabytes of memory, the company said.

The latest LI business news in your inbox daily. Get the Biz Briefing newsletter!

Comments now uses Facebook for our comment boards. Please read our guidelines and connect your Facebook account to comment.

You also may be interested in: