Microsoft is renaming its Hotmail service Outlook, giving it a sharp new look, social network links, and new features for handling the tide of junk and mass mail that swamps many users.
Microsoft's Hotmail was still the world's largest online mail service as of June, according to the latest comScore figures available, with 324 million users, or about 36 percent of the global market.
In a bid to recapture growth, Microsoft is renaming the service Outlook, a name familiar to most corporate workers who use Microsoft's Office email application, and sprucing up the whole experience.
The new look is clean and uncluttered, foregrounding white space, reminiscent of Google+s recent makeover of Gmail. Relatively unobtrusive advertisements appear in a column to the right of the screen when looking at folders. They do not appear when looking at a message.
Newsletters, offers, daily deals and social updates make up over 80 percent of a typical inbox, according to Microsoft's own research. To help combat that overflow, the new service automatically detects mass messages and puts them in separate folders. A user can customize the process to sort mail any way they want to.
The new mail service also allows easy use of Microsoft's Internet-based products, such as SkyDrive for storing documents, Office Web Apps for working away from a PC and will eventually have Skype video chat built in.