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Phil Schiller, Apple's senior vice president of worldwide (Credit: AP )

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif. (Sept. 10, 2013)

New Apple iPhone unveiled with iOS7

Apple is expected to unveil a new iPhone for the first time in a year at a Sept. 10, 2013 event at its headquarters in Cupertino, Calif.

Members of the media and spectators wait in
(Credit: Bloomberg News)

Members of the media and spectators wait in line Tuesday to attend an Apple Inc. product announcement at company headquarters in Cupertino, Calif. (Sept. 10, 2013)

Members of the media and Apple employees wait
(Credit: AP)

Members of the media and Apple employees wait outside Apple headquarters before a new product announcement in Cupertino, Calif. (Sept. 10, 2013)

Craig Federighi, senior vice president of Software Engineering
(Credit: AP)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks about the new iOS 7 release in Cupertino, Calif. (Sept. 10, 2013)

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Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5C during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5C during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a soft plastic case for the new iPhone 5C during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5C during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5C during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

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Phil Schiller, Apple's senior vice president of worldwide
(Credit: AP)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5C in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5C during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5S during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5S during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5S during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

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ADVERTISE HERE
Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5S during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5S during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Philip Schiller, senior vice president of worldwide marketing
(Credit: Bloomberg News)

Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5S during a product announcement in Cupertino, Calif. (Sept. 10, 2013)

Phil Schiller, Apple's senior vice president of worldwide
(Credit: AP )

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif. (Sept. 10, 2013)

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