Nintendo Co. cut the price of its Wii U video-game console by $50 ahead of competition from new units being introduced by Microsoft Corp. and Sony Corp.
The suggested price of the Wii U will drop to $299.99 on Sept. 20, Kyoto, Japan-based Nintendo said today in a statement. The company also said its entry-level handheld 2DS will be on sale in Oct. 12 at $129.99, available in red or blue.
The Wii U, released in November last year, has missed sales targets and will go up against Microsofts Xbox One and Sonys PlayStation 4 for the holidays. At $299.99, Nintendos machine is priced $100 below Sonys PlayStation 4, which makes its debut in November, and $200 below Microsofts Xbox One, which hasnt specified a release date.
Nintendo said in June it will release more of its own titles to boost demand for the Wii U. A limited edition Wii U bundle, featuring The Legend of Zelda: The Wind Waker HD, will also begin selling on Sept. 20, Nintendo said today.
New titles including Super Mario 3D World and Donkey Kong Country: Tropical Freeze will go on sale in the fourth quarter, the company said.