Retailers feast on free Facebook tools, shun ads
Photo credit: AP | Chief executive and founder Mark Zuckerberg talks to advertising partners at a Manhattan meeting. (Nov. 6, 2007)
Krishan Agarwal, president of online luxury watch vendor Melrose.com, told a roomful of attentive Internet retailers last week how Facebook had helped his company generate about 25 percent more sales in two years.
Then he dropped a bombshell: Melrose spent less than $1,500 on Facebook ads during that time. Everything else the company did with Facebook was free.
"Some of the tools that...
