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Microsoft's big shift: Be more like Apple

Microsoft chief executive Steve Ballmer introduces Surface, a

(Credit: AP)

Slowly but surely, Microsoft is creeping further into the hardware business. In Tuesday’s annual letter to shareholders, Steven Ballmer, the firm’s chief executive, outlined plans to develop devices to capitalize on the company’s most prized Windows features.

The announcement marks a pivot from the tech giant’s decades-long focus on developing software and licensing it to many of the largest...

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