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Tamagotchi electronic pet returning as an app

Tamagotchi is re-hatching as an app.

Bandai Co. and Sync Beatz Entertainment are hoping to revive the electronic pet craze of the 1990s with a new mobile app that launched Thursday for Android devices. The app duplicates the egg-shaped plastic toy that became a must-own sensation like Beanie Babies, Tickle Me Elmo and Furby after it was first released in 1996 in Japan.

Sync Beatz, which...

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