Bronxville was in the spotlightWednesday as the Tina Fey / Paul Rudd movie Admission was shot inside a village drugstore.
Filming took place at Value Drugs Family Center at 80 Pondfield Rd. Interior scenes were shot in the pharmacy area, which remains open for business whilemembers of the film crew and police officers maintain a presence in front of the store. Shooting wrapped by 8 p.m.
The interior pharmacy scene with Fey is the only one that was shot in Bronxville, according to Admission publicist Carol McConnaughey. Rudd was not on the set.
The movie, which started shooting Wednesday, will be filmed in other undisclosed Westchester County locationsduring the next eight weeks, she said.
Fey wasnt available for interviews, but during a lunch break, Newsday spotted the 30 Rock star, in true Liz Lemon fashion, eating a sandwich in the store.
Keith Dunn, one of the managers at Value Drugs, said he had no problems dealing with customers or the production crew, which asked to film in the pharmacy about two months ago, he said. Dunns staff helped patrons access parts of the store that were closed to the public during filming.
His fellow store manager, Michael Carugan, is a 30 Rock fan who also enjoyed watching Fey in Date Night with Steve Carell. It was pretty awesome to see her in person, said Carugan, who added that he and Fey greeted each other with a simple hey in passing."
He said he hoped to get a photo with Fey at the end of the shoot so that he can post it in the store.
Based on Jean Hanff Korelitzs 2009 novel of the same name, Admission is a drama-comedy about a Princeton University admissions officer, Portia Nathan (Fey), whose life changes when she realizes that a quirky student attending a New England experimental high school, co-founded by John Halsey (Paul Rudd), may be the son she gave up for adoption.
Paul Weitz, an Oscar-nominated screenwriter, is directing the Focus Features film, which also stars Michael Sheen, Gloria Reuben, Wallace Shawn and Lily Tomlin.
Although there was no sign of Rudd on set, Leba Wise, the gallery director for J. Pocker Framing, across the street from the drugstore, held out hope as she watched the tech crew. We wanted to see those blue eyes, she said.
Wise, who loved Rudds work in Role Models, I Love You, Man and Clueless, said its appropriate for Bronxville to host the shoot, given the villages history as an artist community. It just makes sense: Its like Old World and new art, coming together, she said.
Recalling when parts of the 1998 movie Stepmom were filmed in the village, Bunky Griffin, who heads Griffin Marketing and Public Relations at 65 Pondfield Rd., said she was thrilled to know Fey was filming another movie across the street. Who doesnt love Tina Fey? she asked.
Production vehicles are takingup a few parking spaces in front of the drugstore, and patrons have been asked to park in the train station lot and near Garden Avenue.