TripAdvisor wraps up $200 million buy of Viator

A screenshot of Viator.com, a travel and booking A screenshot of Viator.com, a travel and booking website recently purchased by TripAdvisor for $200 million. Photo Credit:

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Travel website operator TripAdvisor said Monday that it has completed its purchase of Viator, a website that lets consumers review and book trip activities like tours, for $200 million in cash.

TripAdvisor agreed to buy Viator on July 24. The Cambridge, Massachusetts, company says Viator offers more than 20,000 bookable tours and travelers have submitted 600,000 reviews, photos and videos to its site. Travelers can book trips through Viator ahead of time in 10 languages and 10 currencies. Once they have reached their destinations, they can book activities through the company's app.

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TripAdvisor features reader-written reviews of hotels and other businesses on its own site and websites including Airfarewatchdog, BookingBuddy and SmarterTravel.

The company said Viator is headquartered in San Francisco and has 250 employees. President and CEO Barrie Seidenberg will continue to lead the company.

Shares of TripAdvisor are up 6 cents, about 0.06 percent, at $95.34 in midday trading Monday. Its shares have risen 15 percent so far this year.

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