How loyal customers are to their wireless carriers

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Market Force asked customers to rank their loyalty to their wireless carriers, both contract providers and non-contract providers, with each carrier ranked.

Of the four contract carriers (AT&T, Sprint, T-Mobile and Verizon Wireless), only one improved in their 2017 ranking from 2016. The non-contract carriers fared better overall in their 2017 index scores, but only two out of eight improved on their 2016 index scores.

Check out the study and see how each carrier fared below.

Sprint

Contract carrier rank: 4 2017 Composite Loyalty Index
(Credit: Getty Images / Jamie Squire)

Contract carrier rank: 4
2017 Composite Loyalty Index Score: 26.1%
2016 Composite Loyalty Index Score: 28.1%

AT&T

Contract carrier rank: 3 2017 Composite Loyalty Index
(Credit: AP / Bebeto Matthews)

Contract carrier rank: 3
2017 Composite Loyalty Index Score: 32.5%
2016 Composite Loyalty Index Score: 33.8%

Verizon Wireless

Contract carrier rank: 2 2017 Composite Loyalty Index
(Credit: AP / Bebeto Matthews)

Contract carrier rank: 2
2017 Composite Loyalty Index Score: 37.3%
2016 Composite Loyalty Index Score: 38.0%

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T-Mobile

Contract carrier rank: 1 2017 Composite Loyalty Index
(Credit: AP / Richard Drew)

Contract carrier rank: 1
2017 Composite Loyalty Index Score: 42.8%
2016 Composite Loyalty Index Score: 38.4%

Consumer Cellular

Non-contract carrier rank: 1 2017 Composite Loyalty Index
(Credit: Flickr via Nathan Bush (CC BY-SA))

Non-contract carrier rank: 1
2017 Composite Loyalty Index Score: 73%
2016 Composite Loyalty Index Score: 70%

Straight Talk

Non-contract carrier rank: 2 2017 Composite Loyalty Index
(Credit: Flickr via Mike Mozart (CC BY-SA))

Non-contract carrier rank: 2
2017 Composite Loyalty Index Score: 55%
2016 Composite Loyalty Index Score: 56%

Cricket Wireless

Non-contract carrier rank: 3 2017 Composite Loyalty Index
(Credit: Flickr via Mike Nelson (CC BY-SA))

Non-contract carrier rank: 3
2017 Composite Loyalty Index Score: 51%
2016 Composite Loyalty Index Score: 60%

Virgin Mobile

Non-contract carrier rank: 4 2017 Composite Loyalty Index
(Credit: Getty Images / Peter Macdiarmid)

Non-contract carrier rank: 4
2017 Composite Loyalty Index Score: 48%
2016 Composite Loyalty Index Score: 43%

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Boost Mobile

Non-contract carrier rank: 5 2017 Composite Loyalty Index
(Credit: Getty Images / Chris Graythen)

Non-contract carrier rank: 5
2017 Composite Loyalty Index Score: 41%
2016 Composite Loyalty Index Score: 46%

MetroPCS

Non-contract carrier rank: 6 2017 Composite Loyalty Index
(Credit: Getty Images / Rachel Murray)

Non-contract carrier rank: 6
2017 Composite Loyalty Index Score: 40%
2016 Composite Loyalty Index Score: 47%

TracFone Wireless

Non-contract carrier rank: 7 2017 Composite Loyalty Index
(Credit: Flickr via Nathan Bush (CC BY-SA))

Non-contract carrier rank: 7
2017 Composite Loyalty Index Score: 39%
2016 Composite Loyalty Index Score: 44%

U.S. Cellular

Non-contract carrier rank: 8 2017 Composite Loyalty Index
(Credit: AP / Manu Fernandez)

Non-contract carrier rank: 8
2017 Composite Loyalty Index Score: 32%
2016 Composite Loyalty Index Score: 37%

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