Yahoo aquisitions that shook the tech world
Since its founding in 1995, Yahoo! has acquired a number of companies both big and small. Here are some of Yahoo's biggest and most memorable acquisitions over the years.
Yahoo! purchased Broadcast.com in 1999 for $5.7 billion in stocks, making it Yahoo's largest acquisition to date. At the time, Broadcast.com was one of the top sites for broadcasting video and audio over the Internet, including presidential speeches, national news and entertainment.
Yahoo! purchased Geocities in May 1999 for $3.57 billion. Geocities was a web hosting service which allowed users to create Web pages and place them in specific "cities" based on their topic of interest. The United States Geocities service was shut down by Yahoo! in 2009.
Yahoo! purchased search engine marketing company Overture Services in July 2003 for $1.63 billion to compete with rivals Google and Microsoft.
Yahoo! purchased Tumblr, a popular blogging site, in May 2013 for $1.1 billion.
Yahoo! purchased 20 percent of online marketing company Right Media in October 2006 for $200 million, and later purchased the remainder of the company for an additional $650 million. Yahoo! said the acquisition would help them to advertise more efficiently via social media.
Yahoo! purchased Internet advertising technology company Interclick Inc. in November 2011 for $270 million and changed the company's name to Genome. Yahoo acquired Interclick as a way to increase it's online ad revenue, according to company officials.
Yahoo! acquired job search site Hotjobs.com in 2002 for $439 million. In 2010, Yahoo! sold Hotjobs to Monster.com for $225 million as part of the company's expense-reduction strategy.
Yahoo! purchased MusicMatch in 2004 for $160 million as a way to compete with online music sellers like iTunes.