Sometimes you pay a steep price for believing the hype.

In a recent survey by Life Happens, an Arlington, Virginia, educational non-profit organization focused on life insurance, 66 percent of those polled greatly overestimated the cost of life insurance. Twenty three percent thought the annual premium would be the equivalent of a trip for four to Disney World, about $3,500. Twenty one percent thought they could buy a two-night stay at a three star hotel — $500.

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“There is a myth that all insurance is expensive,” says Laura Adams, a senior insurance analyst with InsuranceQuotes.com.

That myth keeps some from buying insurance. In another survey, 64 percent of those polled said they hadn’t purchased life insurance because they thought it was too expensive.

Truth is, term life insurance, depending on your age and health, can be downright cheap. “A daily coffee or a lunch out could be traded for the critical coverage of life insurance, with money left over,” says Kevin Kimbrough, principal for national sales at Saybrus Partners in Hartford, Connecticut.

A 35-year-old, healthy, non-smoker could get a $500,000, 20-year term policy for $250 a year. The same policy on a 40-year-old in good health would be about $30 a month. That’s less than the price of two tickets to a Broadway show, or dinner for four at an upscale restaurant.

Says Kimbrough, “When you consider how the loss of a family’s wage earner might impact their lives, the stability and security life insurance provides far outweighs the cost.”