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Tiger Woods' endorsements appear safe - for now

Until Friday morning, Tiger Woods was the Cadillac of sports marketing, a classic, timeless brand. Then he ran his Cadillac into a tree outside Orlando.

Now what?

So far, the companies that helped make Woods the first athlete to earn $1 billion in a career - including Nike, Gillette and Gatorade - have lined up to stick by their man.

That's good news for a guy estimated to have...

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