Toy-seller displays target mobile shoppers
Photo credit: Newsday/Alejandra Villa | In the Mall at The Source in Westbury, a Nickelodeon/Toys R Us display advertises popular toys and their quick-response codes. The codes can be read by smartphones, enabling purchase by phone. (Dec. 12, 2011)
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Retailers this season are offering consumers a chance to shop just about anywhere, and for a few toy merchants that means catching the attention of time-pressed parents as they wait to board a train, plane or bus.
With the increasing use of smartphones as shopping tools, Sears Holdings Corp. and Toys R Us have installed billboards displaying pictures of toys and QR -- quick response -- codes...
