Using social media on LI to build businesses

Social media strategist Nichelle (cq) Stephens (center, in

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Social media strategist Nichelle (cq) Stephens (center, in blue) speaks to the Social Media Club of LI about using social media to build business. (Jan. 25, 2011) (Credit: David Pokress)

Twitter, cupcakes and customer service -- that was the theme of Social Media Club of Long Island's breakfast Tuesday when Lev Ekster, chief executive of CupCakeStop, a mobile gourmet cupcake shop, spoke on how he uses social media to establish a bond with customers and engage in dialogue.

"I never delegate the responsibility" of tweeting, he told some 25 attendees gathered at the Harvest Diner...

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