2011 Geneva Auto Show
The 81st Geneva Auto Show in Switzerland opened March 3, 2011, with divergent marketing plans. As civil unrest in Libya fueled concerns over rising oil prices, mass-market automakers such as Toyota and Ford unveiled green technology, The Associated Press reported. Meanwhile, premium sportscar makers such as Lamborghini and Ferrari flaunted their latest V6- and V12-engine models. Key themes for the 11-day show were fuel efficiency and early optimism for the global economy.