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Ferrari unveils $1.3M LaFerrari hybrid at the 2013 Geneva Motor Show

The LaFerrari is perhaps the most electrifying debut at this year’s Geneva show, Reuters said, and not only because of its sleek carbon-fibre body or its top speed of more than 350 kilometres per hour (km/h).

It is one of a new breed of hyper-hybrid sports cars, combining powerful gasoline engines with electric motors.

But why would Ferrari - so famous for its prancing pony badge on thoroughbred gas-guzzling supercars - install a hybrid powertrain in a performance car?

"Two reasons," Ferrari chairman Luca Cordero di Montezemolo told Reuters. "The first is that we always aim to improve our driving experience. The second is that we need to meet CO2 emission standards."