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The new LaFerrari hybrid is unveiled during its (Credit: Getty Images / AFP)

The new LaFerrari hybrid is unveiled during its world premiere at the Italian car maker's booth during the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

Ferrari unveils $1.3M LaFerrari hybrid at the 2013 Geneva Motor Show

The LaFerrari is perhaps the most electrifying debut at this year's Geneva show, Reuters said, and not only because of its sleek carbon-fibre body or its top speed of more than 350 kilometres per hour (km/h).

It is one of a new breed of hyper-hybrid sports cars, combining powerful gasoline engines with electric motors.

But why would Ferrari - so famous for its prancing pony badge on thoroughbred gas-guzzling supercars - install a hybrid powertrain in a performance car?

"Two reasons," Ferrari chairman Luca Cordero di Montezemolo told Reuters. "The first is that we always aim to improve our driving experience. The second is that we need to meet CO2 emission standards."

The Ferrari LaFerrari, produced by Ferrari SpA, remains
(Credit: Bloomberg News)

The Ferrari LaFerrari, produced by Ferrari SpA, remains covered on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new Ferrari, named LaFerrari, is unveiled during
(Credit: AP)

The new Ferrari, named LaFerrari, is unveiled during the first media day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new LaFerrari is unveiled during its world
(Credit: Getty Images/AFP)

The new LaFerrari is unveiled during its world premiere at the Italian car maker's booth during the 83rd Geneva Motor Show in Geneva, Switzerland. (March 5, 2013)

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Ferrari president Luca di Montezemolo, center, poses on
(Credit: AP)

Ferrari president Luca di Montezemolo, center, poses on the new Ferrari, named LaFerrari, during the first media day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

Ferrari president Luca Cordero di Montezemolo sits on
(Credit: AP)

Ferrari president Luca Cordero di Montezemolo sits on the new Ferrari LaFerrari during the press day at the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new LaFerrari hybrid model car is unveiled
(Credit: Getty Images / AFP)

The new LaFerrari hybrid model car is unveiled during its world premiere at the Italian car maker's booth during the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

Luca Cordero di Montezemolo, chairman of Ferrari SpA,
(Credit: Bloomberg News)

Luca Cordero di Montezemolo, chairman of Ferrari SpA, launches the new Ferrari LaFerrari (F150) on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new Ferrari LaFerrari (F150), produced by Ferrari
(Credit: Bloomberg News)

The new Ferrari LaFerrari (F150), produced by Ferrari SpA, is launched on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

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The new Ferrari LaFerrari (F150) is displayed on
(Credit: Bloomberg News)

The new Ferrari LaFerrari (F150) is displayed on the second press day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 6, 2013)

The Ferrari badge is seen on the new
(Credit: Bloomberg News)

The Ferrari badge is seen on the new Ferrari LaFerrari (F150) on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The interior of the new Ferrari LaFerrari (F150)
(Credit: Bloomberg News)

The interior of the new Ferrari LaFerrari (F150) is displayed on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new LaFerrari hybrid is unveiled in its
(Credit: Getty Images)

The new LaFerrari hybrid is unveiled in its world premiere during the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new Ferrari LaFerrari (F150) is displayed on
(Credit: Bloomberg News)

The new Ferrari LaFerrari (F150) is displayed on the second day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 6, 2013)

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The new Ferrari, named LaFerrari, is presented during
(Credit: AP)

The new Ferrari, named LaFerrari, is presented during the first media day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new LaFerrari hybrid is displayed during its
(Credit: Getty Images / AFP)

The new LaFerrari hybrid is displayed during its world premiere at the Italian car maker's booth during the 83rd Geneva Motor Show in Geneva, Switzerland. (March 5, 2013)

The new LaFerrari hybrid is unveiled during its
(Credit: Getty Images / AFP)

The new LaFerrari hybrid is unveiled during its world premiere at the Italian car maker's booth during the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new LaFerrari hybrid is unveiled during its
(Credit: Getty Images / AFP)

The new LaFerrari hybrid is unveiled during its world premiere at the Italian car maker's booth during the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)

The new Ferrari LaFerrari (F150) is displayed on
(Credit: Bloomberg News)

The new Ferrari LaFerrari (F150) is displayed on the second day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 6, 2013)

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