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A Lamborghini Venenos automobile is seen on display
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A Lamborghini Venenos automobile is seen on display on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland. (March 5, 2013)(Credit: Bloomberg News)

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Lamborghini Veneno is unveiled at 2013 Geneva Motor Show

Lamborghini revealed the Veneno March 4, 2013 ahead of the Geneva International Motor Show in Geneva, Switzerland.

The latest in its tradition of bespoke cars, the $3.9 million Veneno is the fastest, most powerful Lamborghini ever built. It's also already sold out. Although, according to the Associated Press, the Italian car maker produced just three of the vehicles.

"[Making just three cars] gives you a high degree of freedom in terms of the design, you can test materials and new technologies, it has a halo effect on the other products,” said Volkswagen Group Chairman and CEO Stephan Winkelmann in an Associated Press story. “Last but not least, you’re fulfilling dreams, at least for a few people.”