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Mitsubishi raises price of yet unreleased electric car

Shinichi Kurihara, President and CEO of Mitsubishi Motors

Shinichi Kurihara, President and CEO of Mitsubishi Motors North Ameria unveils the Mitsubishi i-MiEV during the press day of the LA Auto Show in Los Angeles, California on November 18, 2010. AFP PHOTO / GABRIEL BOUYS (Photo credit should read GABRIEL BOUYS/AFP/Getty Images) (Credit: Getty/GABRIEL BOUYS)

Mitsubishi has decided to raise the price of its electric i, formerly known as the i-MiEV, to $29,125, an increase of $1,135.

Mitsubishi said it had to raise the price by about 4 percent because of “unforeseen changes in market conditions.” The price of the up-level SE trim increases by $1,135, too, now starting at $31,125.

Despite the increases, the I will remain the most affordable electric car when it goes on sale early next year, undercutting the 2012 Nissan Leaf by $6,075.

The Cold Zone Package and the Premium Package, which includes a navigation system and the DC quick-charging port option, keep the same pricing.

The I will initially be sold in West Coast states this fall, and more markets will be added gradually with the goal of hitting all 50 states by November 2012, Mitsubishi says.

2012 Mitsubishi I pricing (previous pricing)

  • ES: $29,125 ($27,990)
  • SE: $31,125 ($29,990)
  • Cold Zone Package: $150 (same)
  • Premium Package: $2,790 (same)


Tags: electric , Mitsubishi , iMiev

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