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The headlamps on the Ford Atlas, on display (Credit: Nancy Borowick)

The headlamps on the Ford Atlas, on display at the 2013 New York International Auto Show, have advanced LED lighting. (March 29, 2013)

Ford Atlas: A sneak peek at the future of F-150 pickups

The Ford Atlas concept hints at the future design elements of Ford's best-selling F-150 pickup truck. Company executives point to more aggressive styling and new functional features as elements that reinforce the truck's "Built Ford Tough" slogan. First unveiled in January 2013 at the North American International Auto Show in Detroit, the vehicle is prominently displayed at the 2013 New York International Auto Show, which runs through April 7.

The Ford Atlas concept, which hints at the
(Credit: Adam Fusfeld)

The Ford Atlas concept, which hints at the future design of the F-150 pickup, is displayed at the 2013 New York International Auto Show. (March 27, 2013)

Ford executives say the
(Credit: Nancy Borowick)

Ford executives say the "chiseled grille" on the Atlas, which is displayed at the 2013 New York International Auto Show, reinforces the truck's "Built Ford Tough" image. The grille has an active shutter to improve engine temperature control and aerodynamics. (March 29, 2013)

The headlamps on the Ford Atlas, on display
(Credit: Nancy Borowick)

The headlamps on the Ford Atlas, on display at the 2013 New York International Auto Show, have advanced LED lighting. (March 29, 2013)

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The Ford Atlas concept pick-up is displayed at
(Credit: Nancy Borowick)

The Ford Atlas concept pick-up is displayed at the 2013 New York International Auto Show. (March 29, 2013)

The interior of the Ford Atlas concept pick-up
(Credit: Nancy Borowick)

The interior of the Ford Atlas concept pick-up is seen at the 2013 New York International Auto Show. (March 29, 2013)

The Ford Atlas concept, on display during the
(Credit: Adam Fusfeld)

The Ford Atlas concept, on display during the 2013 New York International Auto Show, features more prominent wheel arches that Ford executives say illustrates the vehicle's "Built Ford Tough" image. (March 27, 2013)

The wheels of the Ford Atlas concept, on
(Credit: Nancy Borowick)

The wheels of the Ford Atlas concept, on display at the 2013 New York International Auto Show, have active shutters to improve air flow through the vehicle. (March 29, 2013)

The wheels of the Ford Atlas concept are
(Credit: Nancy Borowick)

The wheels of the Ford Atlas concept are shown with the shutters closed at the 2013 New York International Auto Show. (March 29, 2013)

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The wider stance of the Ford Atlas concept,
(Credit: Nancy Borowick)

The wider stance of the Ford Atlas concept, on display at the 2013 New York International Auto Show, is especially apparent when viewed from the rear. (March 29, 2013)

The Ford Atlas concept is displayed at the
(Credit: Nancy Borowick)

The Ford Atlas concept is displayed at the 2013 New York International Auto Show. (March 29, 2013)

The Ford Atlas concept is displayed at the
(Credit: Nancy Borowick)

The Ford Atlas concept is displayed at the 2013 New York International Auto Show. (March 29, 2013)

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