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The Ford Atlas concept, which hints at the
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The Ford Atlas concept, which hints at the future design of the F-150 pickup, is displayed at the 2013 New York International Auto Show. (March 27, 2013)(Credit: Adam Fusfeld)

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Ford Atlas: A sneak peek at the future of F-150 pickups

The Ford Atlas concept hints at the future design elements of Ford's best-selling F-150 pickup truck. Company executives point to more aggressive styling and new functional features as elements that reinforce the truck's "Built Ford Tough" slogan. First unveiled in January 2013 at the North American International Auto Show in Detroit, the vehicle is prominently displayed at the 2013 New York International Auto Show, which runs through April 7.