The Hamptons real estate market is booming this year, and that means Douglas Elliman Real Estate agents Fredrik Eklund and Luis Ortiz of Bravo's "Million Dollar Listing New York" have had to shift their focus from glass-walled Manhattan pads to cedar-shingled mansions.

The show follows Eklund and Ortiz, along with fellow broker Ryan Serhant, as they represent sellers in New York City. It filmed on the East End last year, where Eklund helped market Barn & Vine, a new development constructed next to Channing Daughters Winery in Bridgehampton.

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The brokers are also the faces of a tongue-in-cheek promotion for the new Stella Artois Cidre, with a sweepstakes that will provide a chance to win property in the Hamptons -- a 20-square-foot piece of perfectly manicured lawn that's really only big enough for a picnic.

Hamptonites are looking for much more than a picnic, however, and Eklund says a big trend is for new developments at relatively low prices with the kind of built-in amenities normally found in Manhattan condos. Purchasing one of the $2.75 million to $3.25 million homes in Barn & Vine, for example, gives owners access to concierge services, such as personal chefs, shoppers and party planners, as well as landscaping and pool maintenance. It's part of the blending of the New York City and Hamptons markets. "It's one market," Eklund says. "You have to be in both places at once."

While Eklund says he is planning to film two episodes while visiting family in his native Sweden, Ortiz says he plans to spend the summer on a working vacation out East.

And for those who don't have the budget for one of the inexpensive (for the Hamptons) properties that are popping up, there's always the Stella Artois contest. Residents of New York, New Jersey and Connecticut who are 21 and older are eligible to enter by July 2 at hamptonspicnicproperties.com. Even though there's not much that can be done with such a small patch of lawn, Ortiz confirms that it is south of Montauk Highway. "If you're by the water, you're golden," he says.