Getting a moving estimate now can be as simple as reaching into your pocket and pulling out your smartphone.
With hopes of tapping into the growing millennials market, Old Bethpage-based Molloy Bros. Moving and Storage recently debuted a video estimate service that enables estimators to tour the customer’s home remotely.
Inspired by a presentation by Gen Y expert Jason Dorsey, Molloy Bros.’ Stephen Seligson, the firm’s director of marketing, teamed up with software developer Crater, which launched a similar service and was seeking a New York partner.
While millennials provided the spark, Seligson says, their parents are responding favorably as well.
“What we’re finding is that everyone is interested in it,” he says. “People in their 50s and 60s, because of the convenience factor, would rather do it this way.”
Customers begin the digital estimate process by visiting the Molloy Bros. website and scheduling an appointment. Before filming, a Molloy Bros. representative will call the customer to answer questions and explain the process.
On appointment day, Molloy Bros. texts the customer, who follows a link to begin a live video feed. The customer then walks Molloy Bros. through their home and points out what is being moved, what needs to be packed and what is staying behind.
Those videos, with notes added, are saved on Molloy Bros.’ secure cloud-based server, as are images of the resident’s street and site location. An average video takes 20 to 40 minutes to record, according to the firm.
Round-the-clock estimates appear to be on the horizon.
“In the near future, they’ll be able to do an estimate in 2 in the morning,” Seligson says.