To promote a new waterfront listing in Cold Spring Harbor, Emmett Laffey of Laffey International Real Estate decided to make it go viral.

During a recent broker open house, Laffey filmed a mannequin challenge video. The trend involves a camera panning across people frozen in various actions while music, usually the song “Black Beatles” by Rae Sremmurd, plays in the background.

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Laffey posted the video on his Facebook page Dec. 1, and so far it’s been viewed more than 3,200 times.

“You get a good look at the house and it’s fun,” Laffey said. “It was good to get exposure. When you’re in my business, you want people discussing what you’re doing.”

Laffey said he knows of one other real estate agent in California who has filmed a similar video. Other real estate-themed Mannequin Challenge videos on YouTube show agents in their offices.

The video has prompted two people from Cold Spring Harbor to look at the house, Laffey said. And, as a bonus, it’s received the approval of his three teenagers.

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“My kids reminded me how cool I am,” Laffey said.

You can watch the video at

The home, which has 5 bedrooms and 3 1⁄2 baths, is listed for $2.399 million.