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Businesses jump on social media bandwagon
Photo credit: Newsday / Karen Wiles Stabile | Arthur Germain of Communications Strategy Group, left, Nicole Larrauri of EGC and Peter Iuvara of mindSHIFT Technologies, all spoke about Twitter at the meeting, "Twitter Strategies for Technology Firms," sponsored by LISTnet (Long Island Software and Technology Network), Dowling College, and mindSHIFT. (Dec. 1, 2011)
For two hours one morning last week, an ordinary-looking classroom on the third floor of a building in Melville was transformed into a Twitter zone.
To some, it was a Twilight Zone.
They preferred to remain anonymous, embarrassed by letting a slice of the 21st century get by them. So our question was, Why should we care?
Peter Iuvara, sales director at mindSHIFT, a Waltham, Mass.-based...
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