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Gold Coast Bank to make some house calls

Quick ReadGold Coast Bank president Joe Perri says the organization will offer house calls as a way to take customer service one step further.

Gold Coast Bank President Joseph Perri. (Sept. 8,

Photo credit: Danielle Finkelstein | Gold Coast Bank President Joseph Perri. (Sept. 8, 2010)

James Bernstein

Newsday columnist James Bernstein James Bernstein

James Bernstein is a longtime business writer for Newsday.

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In Japan, they are called foot soldiers - bank employees who go out and make house calls on customers, even if the customer just wants to open an account.

The practice has been pretty much unheard of in the United States, until now.

Gold Coast Bank, which opens its second branch in Huntington next week, will be employing the Japanese tactic, said Gold Coast president Joseph Perri, for...

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