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Branding during downturn can be tough, but worth it

Jamie Herzlich

Newsday columnist Jamie Herzlich Jamie Herzlich

Herzlich writes the Small Business column in Newsday.

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Branding in a downturn can be difficult.

With limited resources, it's not always easy to get your brand the kind of visibility it needs.

To grow your brand in this type of economy requires not only a lot of creativity and determination, but a commitment of time and resources to elevate your brand beyond just a name and logo, experts say.

"Your name and logo unlock your brand image,"...

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