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Luring customers via online coupons

Quick ReadInternet shoppers are becoming skilled at looking for coupons and the use of them has exploded

Finding customers with online coupons is a hand-to-mouse

Photo credit: iStock | Finding customers with online coupons is a hand-to-mouse operation.

Jamie Herzlich

Newsday columnist Jamie Herzlich Jamie Herzlich

Herzlich writes the Small Business column in Newsday.

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Faced with tightening budgets, consumers are on the lookout for savings these days, and one of the top places they're scouring is the Web.

This has resulted in an 83 percent growth in Internet coupon usage since 2005, according to Manhattan-based Scarborough Research.

Though newspapers and other print sources are still the top generators of coupons, Internet coupon usage is expected...

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