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SMALL BUSINESS: Creating buzz about your biz

Jamie Herzlich

Newsday columnist Jamie Herzlich Jamie Herzlich

Herzlich writes the Small Business column in Newsday.

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Want to get people talking about your business? It won't happen by accident.

Creating buzz doesn't have to cost a lot of money, but it does take time and commitment. And it requires building enough enthusiasm around your product or service that people will want to "talk up" your business, experts say.

"It's all about creating positive conversations and getting people talking about you,"...

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