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Small Business: Developing a mobile strategy

Equipment for using smartphones are being developed rapidly.

Photo credit: AP | Equipment for using smartphones are being developed rapidly. This is a system for using a credit card that was on display this past month at the Mobile World Congress, the world's largest mobile phone trade show, in Barcelona, Spain. (Feb. 27, 2013)

Jamie Herzlich

Newsday columnist Jamie Herzlich Jamie Herzlich

Herzlich writes the Small Business column in Newsday.

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Consumers are becoming increasingly mobile and accessing more information on the go.

In 2017, there will be more U.S. consumers accessing the Internet through mobile devices than through PCs, according to Framingham, Mass.-based International Data Corp.

If your business isn't developing a mobile strategy, then you could be losing market share, say experts.

"It's the preferred method...

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