Small business: Marketing your brand
Photo credit: Newsday / Alejandra Villa | Jeff DiDomenico, vice president of marketing and client relations at Valiant, a scheduling a payroll solutions provider. (Jan. 18, 2012)
Customers are absorbing information much more quickly these days thanks to technology.
Many marketers are taking advantage of that by providing fresh content via blogs, video and social media to interact with their audience on a much more personal level.
This has contributed to a rise in content marketing -- a medium that involves providing original content to engage your audience and...
