A herd of elephants march in on Coney Island in about 1907 -- Newsday.com

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Entrepreneur William Reynolds, who billed the city as The Riviera of the East, had a herd of elephants march in from his Dreamland on Coney Island in about 1907, ostensibly to help build the boardwalk, but in reality to generate publicity.

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Entrepreneur William Reynolds, who billed the city as The Riviera of the East, had a herd of elephants march in from his Dreamland on Coney Island in about 1907, ostensibly to help build the boardwalk, but in reality to generate publicity. (Long Beach Historical and Preservation Society)

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