These days, fashion websites are looking pretty darn sporty, as designers catch the Olympic spirit, creating gear for athletes -- and fans. Design brands like Ralph Lauren (an official outfitter of the 2012 U.S. Olympic team), Stella McCartney, Adidas, Giorgio Armani, Jimmy Choo, Puma and more are dressing some of the athletes this year.
Even Judith Leiber feels the call of the Olympic games--she's created purses sparkling with crystals in the shape of the Union Jack, or this London Archive Minaudiere, $3,495, adorned with classic images of London; at Bergdorf Goodman, Manhattan; and judithleiber.com.
Swimmer Ryan Lochte--who may out-Phelps Olympic champ Michael Phelps at this month's Olympics--stands with a Polo Ralph Lauren beach towel, $60, and Team USA polo, $145; at select Ralph Lauren stores and ralphlauren.com. (July 2012)
U.S. Paralympics team member Jessica Long chills in Ralph Lauren Blue Label's Team USA jersey tank, $50, and fleece jacket, $165, and Polo Ralph Lauren's Team USA silk belt, $85; at select Ralph Lauren stores and ralphlauren.com. (July 2012)
Ralph Lauren didn't just design clothes (like women's opening ceremony outfits, here). He also set up Ralph Lauren Rally, an interactive cheering center where you can upload a message to athletes, to be aired as they arrive in London. For each message submitted, he'll donate $1 up to $25,000 to the U.S. Olympic Committee; at ralphlaurenrally.com.
Sports and style join forces with British team uniforms from Adidas by Stella McCartney--plus, for consumers, this double-layered organic cotton tank; $70 at select Nordstrom stores, Adidas Sports Performance stores, and adidas.com.
If Jamaican track superstar Usain Bolt (seen here) breaks his own relay record, he'll do it in Cedella Marley's race gear. Consumers can buy her black/yellow medal podium track jackets, $TK, and stylized pants, $TK; at select Puma stores (call toll-free 888-565-7862 for info).
Old Navy feeds Olympic fervor with its Team USA line, a collection of t-shirts, shorts and other merchandise, including this Snoopy Future Champion Bodysuit for toddlers; $12.94 at select Old Navy stores and oldnavy.com.
Nautica's International Polo collection is--despite the name--more than just polos. You'll find t-shirts, swim trunks, shorts, hoodies, jackets and hats emblazoned with the Stars 'n' Stripes and other national flags, including those of Italy, Brazil, Great Britain and more as on this tee; $39.50 at select Macy's stores and nautica.com.
Hunter Boot runs the Union Jack up your leg--it's a screen-print of a vintage British flag, distressed markings and all; $195 at Shoe-Inn, East Hampton, and hunter-boot.com.
British athletes will compete and march in gear from Adidas by Stella McCartney--plus, for consumers, she's got a line of "Celebrate GB" pieces, including this waterproof Cape; $175 at select Nordstrom stores, Adidas Sports Performance stores and adidas.com.
Based in Great Britain, the luxe Jimmy Choo brand gives the ole Union Jack a salute with a line of bags, scarves, wallets and more--like these sunglasses, $275, sporting an '80s-inspired square shape and a breezy glimpse of the Brit flag on the temples; at Solstice Sunglass Boutique, East Hampton, and jimmychoo.com.
Nautica's International Polo collection is -- despite the name -- more than just polos. You'll find T-shirts, swim trunks, shorts, hoodies, jackets and hats emblazoned with the Stars 'n' Stripes and other national flags, including those of Italy, Brazil, Great Britain and more as on this tee; $39.50 at select Macy's stores and nautica.com.
British online retailer Boden celebrates its heritage with tees, totes, boxers and charms, $24 to $78 (this beach bag, now on sale for $51.50), all emblazoned with stylish interpretations of the Union Jack flag; at bodenusa.com.
Olympians Tyson Gay (a track and field sprinter) and (swimming powerhouse) Ryan Lochte pop up on in-store displays of Gillette's mini Olympics collection, which includes a gold Fusion ProGlide Power razor, $12.99, body wash, $4.99, and Clear Gel Antiperspirant, $3.99; at CVS and Walgreens stores, and drugstore.com.