NBC weather forecaster Al Roker has apologized for what he characterized as an "insensitive" Twitter image he posted Monday showing himself and two others smiling in a selfie against the backdrop of storm-related destruction in South Carolina -- including a car resting within a collapsed roadway.

"Absolutely correct," Roker, 61, tweeted in response to social media posts taking him to task for the since-deleted image, which he had captioned, "My crew and I getting ready to report on East Coast flooding from S. Carolina on @NBCNightlyNews with Kate Snow."

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"I apologize for being insensitive," he went on. "The woman in that car got out without injury. We should not have been in the picture. We came down to report and I offended those who lost so much. I am sorry."

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To a subsequent Twitter commenter who wrote he had done nothing wrong, saying, "People are just too touchy nowadays!!," Roker responded: "Nope. I should know better. Got caught up in a moment of camaraderie without thinking about surroundings. It's my mistake."

NBC correspondent and Sunday "Nightly News" anchor Snow did not comment on her own social media.

Torrential rains, which the CNN Weather Center said were attributable to Hurricane Joaquin and to a low-pressure area funneling tropical moisture into the region, have been blamed for at least 10 deaths in South Carolina since last week, with two more two storm-related deaths in North Carolina. The Associated Press said the South Carolina Helicopter Aquatic Rescue Team based at McEntire Joint National Guard Base have rescued between 25 and 30 people.