Eva Longoria dating Televisa president José Antonio Bastón

Host Eva Longoria poses backstage during the 2013

Host Eva Longoria poses backstage during the 2013 NCLR ALMA Awards at Pasadena Civic Auditorium in California. (Sept. 27, 2013) (Credit: Getty Images)

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Actress-producer Eva Longoria made her first public appearance over the weekend with businessman José "Pepe" Antonio Bastón, whom she reportedly has been dating for weeks.

Longoria, 38, and Bastón, 45, president of the multinational Latin American media conglomerate Televisa, attended the red-carpet opening of Museo Jumex at Casa de la Bola in Mexico City on Friday, People magazine reported, adding that the two last month had dined at one of the Serafina restaurants in Manhattan.

Us Weekly said Monday that Bastón and the former "Desperate Housewives" star were first seen together in late October, kissing and holding hands in Manhattan.

Longoria most recently dated Miami businessman Ernesto Arguello, who appeared on "Ready for Love," the reality show she produced. The two broke up in August after four months together, Us said.

In November 2010, she filed for divorce from NBA player Tony Parker, her husband of three years.

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