Pop star Lady Gaga is scheduled to give the keynote address Friday morning at the annual SXSW music, film and interactive-media festival in Austin, Texas.
Gaga, 27, who also performs at an Austin club the night before for the festival, will be part of what organizers call a "keynote conversation" led by John Norris, a producer of the Fuse cable channel's nightly "Fuse News." The music segment of the festival runs Tuesday through Sunday. The festival overall began on March 7.
Past keynote speakers for the music segment have included last year's Dave Grohl, Bruce Springsteen the year before, and Robert Plant (2005), Neil Young (2006), Peter Townshend (2007) and Lou Reed (2008). Music producer and later felon Huey P. Meaux was the first, in 1987.
Five-time Grammy Award-winner Gaga has not commented on the upcoming address, but told Rolling Stone last week she was looking forward to performing at SXSW.
"I've been dreaming of this moment," she told the magazine. "It's all about the music and the connection with the crowd, and I want the audience in Austin to see me live in a way I never have before. I love theatrics, but I started out singing at a piano with a Bud Light in a bikini. Performing at [a club] is a real blast from my past, I can't wait to celebrate with the audience how far music can go when we believe and stick together. It's moments like these that I live for."
Her show, she pledged, would be a "completely one-off set and experience."