Blake Lively has told Allure magazine that playing Serena van der Woodsen on The CW series "Gossip Girl" felt "personally compromising," and stopped being fun after a while.

"It's a weird thing when people feel like they know you really well, and they don't," the 27-year-old actress said in the interview, which appears in Allure's May issue. On the series, Lively played a character who appeared to get whatever she wants because of her looks, energy and charisma.

"People loved it, but it always felt a little personally compromising -- you want to be putting a better message out there," the new mother (to daughter James with husband Ryan Reynolds) said of the show.

When Gossip Girl ended in 2012, Lively took a break from acting and started working on her lifestyle website, Preserve, which launched in July.

"I wanted to reset," she said. "It taps into so many of my own passions, but it also is a business that I can control" as opposed to the acting profession, Lively noted, which she described as a "for-hire" service.

Rihanna on drug rumors

Rihanna found herself in the hot seat after a grainy video surfaced on the Internet Tuesday of the singer doing what online commenters have speculated to be cocaine, then pinching her nose, over the weekend at the Coachella music festival.

The 27-year-old Grammy Award winner responded by posting a video on Instagram from the same setting at the Indio, California, festival as the viral video that shows the singer appearing to hand-roll a cigarette.

The Barbadian "Diamonds" singer also posted an image from a few years ago where she is holding a can of Coca-Cola, captioning it "#petty."

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