It may just be coincidence, but when it was announced last year that a new adaptation of the 1986 Stephen King novel “It” would be released in 2017, Looney Lenny’s business started to go south.

“It was the beginning of worst fall-winter of my 22-year career,” said the popular New York-area party clown, for whom the Halloween-to-Christmas period is the most lucrative of the year. After 22 years in the business, Lenny says, he could tell there was a connection. And he might actually have some reason to think so: The 1990 miniseries version of “It,” with Tim Curry as the malevolent Pennywise, made the evil clown the stuff of nightmares. Publicity about the new film, which opens Sept. 8, might have rekindled some 1990s-era memories.

At the same time, the bad publicity (bad from a clown’s perspective, anyway) certainly wasn’t limited to “It”: “Creepy clown” sightings — often near forests or schools — had occurred in all 50 states and 18 other countries during 2016. Schools and towns banned clown costumes and clown performances. The new “It” arrives riding wave of bad press for the party clown.

Starring Finn Wolfhard, Jaeden Lieberher and Sophia Lillis and directed by Andy Muschietti, the film also features Bill Skarsgard as Pennywise the Dancing Clown. He was never just a clown — he’s a malevolent force that assumes the form of whatever his victim is most afraid of. He’s a scary entity. That he’ll be aggravating an existing fear (informally known as “coulrophobia”) makes him less than a darling among those who work in floppy shoes, entertain children in hospitals and make balloon animals for overexcited 6-year-olds.

“I don’t know why some people are frightened of clowns,” said Stephen Brennan, who has worked as a circus clown, taught workshops, and directed experimental theater using “traditional” clowns in nontraditional situations (clowns doing Ibsen, clown routines set to Dylan songs). He is associated with the Kaufman Center in Manhattan, where he performs, teaches, write and direct plays for the Merkin Concert Hall stage.

“The clown is by his nature an outsider,” Brennan said. “The makeup and outlandish costume also serve to accentuate his otherness. Then again, there’s something visceral and shocking in a painted face. I remember in the circus we clowns were always warned not to make eye contact with the chimps in particular, as the clown’s face invariably frightened and enraged them.”

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At the same time, he said, during his years with a traveling circus, the more privileged an audience was, the more often individual members were likely to be afraid of clowns. “So perhaps it’s also a matter of what an audience brings to it, socially, culturally,” he said. “Our favorite audiences tended to be Hispanic people in the Southwest. Taken as a group, they gave the clowns the warmest reception, and showed less unease in individual interaction.”

In Europe, too, there is a far deeper and longer appreciation for the circus and its clowns. New Yorker Drew Valins and his wife, Michaela Lind, who is Swedish, are both clowns. She was preparing to go to France for a master class in clowning; he got some perhaps unhappy publicity in 2014 for performing without a license on the New York City subway. But they both said that the clown is mirror for society, reflecting the truth — and that, perhaps, makes some people unhappy.

“A good clown, in best sense of word, is practicing a high art,” said Valins.

“And sharing himself behind a mask,” said Lind. “He’s not hiding.”

Marcus Alouan is director of the 89-year-old Gamma Phi Circus at Illinois State University. He called it “sad” that clowning “was being perverted in a way that was never intended.”

“When I saw that they were remaking ‘It,’ ” he said, “I wasn’t very excited.”

Some fears are legitimate, he said, “People do have a problem with concealing the face. We have worked with some special-needs groups and usually will make sure our clowns use a very simple face, or no makeup at all, if it’s going to affect someone negatively — or have the clowns apply their makeup in front of the audience.”

His students, he said, don’t join Gamma Phi Circus for credit. They do it because they love it. “What we hope to do is educate the public about the performing art that circus is,” he said. “Clowning is one of the original forms, one that’s honed and crafted and perfected over years. So to see it used in other ways is a shame. It really is a shame.”

Looney Lenny, aka Andrew Hammer, would agree. His wife, Galina, who blogs at heartseverywhere.com, wrote about his work at hospitals: “It’s palpable to witness the children’s eyes reignite with wonder and delight, happy to be whisked away from their difficult place. This is what my husband, the clown, the comic, the performer does every week.” And yet, even route to the many visits he pays to hospitals every week — three in a day sometimes — Lenny has gotten weird vibes from people, something he says never used to happen.

“You can say and do anything when you’re a clown,” he said. “You operate on the outside of society and you’re commenting on society; the clown takes things on and reflects them back. That’s what’s so great about it and so liberating.”

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And scary? “Maybe if you’ve had a childhood trauma,” Lenny said. “Like watching ‘It,’ ”