Singing aloud in a movie theater will normally get a shush from fellow patrons, but at the new "Frozen Sing-Along," it's encouraged.
Disney's megahit "Frozen" was released Thanksgiving weekend and quickly became the highest-grossing animated movie (that is not a sequel and in its original run) in movie history, bringing in $360.7 million domestically and $510.3 million internationally.
The songs have struck a chord with the moviegoers, too -- namely Demi Lovato's "Let It Go." The "Frozen" soundtrack reigned at the top of the Billboard 200 chart for four nonconsecutive weeks, selling more than 863,000 copies.
The idea of a sing-along, where audience members can see the lyrics karaoke-style at the bottom of the screen, with a bouncing snowflake keeping tempo with the words, is a natural combination. The newest version was released Jan. 31 nationwide.
"I think it's magical," says Michael Given, 8, after a Tuesday night showing at AMC Loews in Stony Brook with his family. His brother, Cameron, 5, belted out all the songs. He has seen the movie five times and has the "Frozen" CD, as well, says his mother, Heather, of Smithtown.
Leandra Wahlen, 13, and her friends could also be heard singing the songs. She thought it was "really cool" to be able to sing aloud to the popular songs.
Overall, of the 2,754 movie theaters still showing "Frozen," 2,000 are also showing the sing-along version, according to Disney. A total $2.2 million of the sales over the its first three-day weekend accounted for the sing-along version, out of $8.9 million the movie earned that week as a whole.
Maybe it's weather-related or it might be because the original movie has been out for 10 weeks, but local movie theater managers and owners say they are not seeing big crowds for the sing-along yet, although they hope that will change this weekend.
"They should do it more often," Jordan Desner, owner of Movie Land in Coram, says about the idea of releasing this kind of special edition. "But they should do it sooner to the release."Many people coming have seen the original movie at least once, says Susan Bendheim, manager of Seaford Cinemas, but the weather has not made for strong movie ticket sales this week.
However, "it's going stronger than, let's say, 'Nut Job,' " she notes. "Maybe because we're frozen ourselves."
Where to see it
Hicksville 8 Broadway Multiplex, 800-315-4000
Levittown AMC Loews Nassau Metroplex 10, 516-731-5422
UA Lynbrook, 516-593-1050
Soundview Cinemas (Port Washington), 516-944-3900
Seaford Cinemas, 516-409-8700
AMC Loews Raceway 10, 516-745-6937
UA Westbury Stadium 12, 516-333-0009
Movieland Cinemas of Coram, 631-696-4200
Regal Deer Park Stadium 16, 631-243-4580
UA Farmingdale 10, 631-755-0944
UA Hampton Bays 5, 631-728-8535
Island 16 Cinema DeLuxe (Holtsville), 800-315-4000
PJ Cinemas (Port Jefferson Station), 631-928-3456
Regal Ronkonkoma, 631-580-9714
AMC Loews Stony Brook 17, 631-941-0156
South Bay Cinemas (West Babylon), 631-587-7676