Alexandra Patsavas brings '80s music back
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Alexandra Patsavas is looking to the past to influence the musical tastes of future generations.
Patsavas, the music supervisor behind the "Twilight Saga" movies and TV series ranging from "Grey's Anatomy" and "The O.C." to "Scandal" and "Mad Men," has already helped launch the careers of the Fray and Phantom Planet, while also helping popularize a genre of earnest, lyrics-driven indie rock.
Now, working as the music supervisor for the new CW series "The Carrie Diaries," the prequel to "Sex and the City" set in the early '80s, Patsavas is bringing the music of her teenage years to a whole new generation of teens.
"I was in high school in the '80s and I definitely have a personal connection to this music," she says. "I think teenagers of all ages will enjoy hearing some of these great hits, as well as some of the lesser-known gems of the era."
Patsavas balks at the idea that TV placements are replacing radio as the most powerful way to introduce people to music. "It's very different," she says. "It's the repetition of radio versus that emotional, visceral connection, hearing something the first time in an important point in the story."
Integrating the right song into the right scene to magnify the emotional impact for both is something Patsavas does repeatedly. She says she was influenced by the movies of John Hughes in the '80s, where the director used music in a similar way, launching huge hits for Simple Minds and the Psychedelic Furs.
"I'm very connected to those movies and I was enthralled by how many new songs I was introduced to," she says, adding: "I wanted to be Molly Ringwald."