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Beyonce's big announcement? New Pepsi ad

Mariah Carey, Beyonce, Jay Z and Kanye West

Mariah Carey, Beyonce, Jay Z and Kanye West attend the BET Awards, where an emotional tribute to the late Whitney Houston was lead by her mother Cissy Houston. (July 2, 2012)

So Beyonce promised a big announcement Thursday at 9 a.m.

What was it? A new single? The release of her cover of Amy Winehouse's "Back to Black" from "The Great Gatsby" soundtrack? Something about her new album?

No, it was a new Pepsi ad.

At some point, she's gonna end up the Bey who cried wolf. Not yet, though, apparently, given how the #BeyHereNow tag exploded on Twitter.

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